The science of serendipity : how to unlock the promise of innovation in large organisations / Matt Kingdon.

Format:

Book

Author/Creator:

Kingdon, Matt.

Language:

English

Subjects (All):

Success in business.

Creative ability in business.

Physical Description:

1 online resource (258 p.)

Edition:

1st edition

Place of Publication:

Chichester : Wiley, c2012.

Language Note:

English

System Details:

text file

Summary:

Innovation. The word might make you think of Silicon Valley. But innovation isn't the sole province of start-ups. They didn't invent it, and they're not always the ones from which we can best learn. As Matt Kingdon argues in The Science of Serendipity, it's corporate innovators battling within large, established organisations who are the field's real heroes. Tapping into 20 years of experience on the front lines of innovation-bringing new products and services to market and helping organisations become more creative-Kingdon dissects the ways in which corporation

Contents:

The Science of Serendipity; Contents; Introduction; From Big to Small to Big; About Serendipity; Don't Think Too Hard, Don't Talk Too Much, Just Try It; 1 The Protagonist; 'Captain One Minute, Pirate the Next'; 2 The Quest for Provocation; Stuck in a Rut; The Answer: Under Your Nose?; Be Bold; The Life Beyond; Go to the Margins; The Many Lenses of Provocation; The Prepared Mind; Provoked. What Next?; 3 Making Ideas Real; Make It Real: At the Birth of an Idea; Make It Real: Co-Creation Makes Momentum; Make It Real: Powering Prototypes and Validating Ideas; Make It Real: Steel in Your Backbone

Making It Real: Before and After LaunchWhat It Really Takes to Get Real; 4 Collision Course; Forcing Collision; Creating Clutter; Fighting for Flexibility; 5 Battling the Corporate Machine; Setting Innovation Up For Success; Love Thy Product; Headspace; Leadership Models; The Grapevine; Making Metrics Meaningful; Winning Over the Naysayers; A Call to Arms; Thanks; Sources; Index; About Matt Kingdon

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9781118478110

1118478118

9781299189843

1299189849

OCLC:

828303617