Strategy in practice : a practitioner's guide to strategic thinking / George Tovstiga.

Format:

Book

Author/Creator:

Tovstiga, George.

Series:

Gale eBooks

Language:

English

Subjects (All):

Strategic planning.

Physical Description:

1 online resource (xv, 270 pages) : illustrations

Edition:

2nd ed.

Place of Publication:

Hoboken : Wiley, 2013.

Chichester, West Sussex, UK : Wiley, a John Wiley and Sons, Ltd, publication, 2013.

Language Note:

English

System Details:

text file

Summary:

This is a revised and updated edition of the successful executive guide to strategic thinking and practice. Developed from the author's experience in industry and packaged in a concise, accessible format, the text is ideal in training strategic managers. More than ever, firms are seeking new ways to approach their strategy, if not to achieve strategic growth, then to counter threats with more effective defensive strategies. This revised edition offers students and executives further help in developing insight or 'getting the big picture' through new frameworks. The text provides the strat

Contents:

Preface to the first edition

Preface to the second edition

Introduction to strategy in practice and strategic thinking

Articulating the strategic question

Sense making and strategic insight

Insight-driven strategic analysis

Appendices putting strategy to practice

Appendix A: probing the strategic boundaries of the firm?s unique competing space

Appendix B: strategy mapping and narrative (based on analysis of the relevant strategy building blocks)

Index.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record and CIP data provided by publisher.

ISBN:

9781119207931

1119207932

9781299315167

129931516X

9781118519264

1118519264

9781118519271

1118519272

OCLC:

842854736