Smart calling : eliminate the fear, failure, and rejection from cold calling / Art Sobczak.

Format:

Book

Author/Creator:

Sobczak, Art.

Series:

Gale eBooks

Language:

English

Subjects (All):

Telephone selling.

Telemarketing.

Physical Description:

1 online resource (viii, 245 pages)

Edition:

2nd ed.

Place of Publication:

Hoboken : Wiley, 2013.

Hoboken, New Jersey : Wiley, 2013.

Language Note:

English

System Details:

text file

Summary:

Proven techniques to master the art of the cold call Cold calling is not only one of the fastest and most profitable ways to initiate a new sales contact and build business; it's also one of the most dreaded-for the salesperson and the recipient. Smart Calling has the solution: Art Sobczak's proven, never-experience-rejection-again system. Now in an updated 2nd Edition, it offers even smarter tips and techniques for prospecting new business while minimizing fear and rejection. While other books on cold calling dispense long-perpetuated myths such ""prospecting i

Contents:

Introduction

The smart calling concept

Cold calling is dumb, but prospecting is necessary : smart calling is the answer

Pre-call planning

Creating your possible value proposition

Intelligence gathering : making your calls smart

Using social engineering to gather intelligence

About the author.

Notes:

Includes bibliographical references and index.

Description based on print version record and CIP data provided by publisher;.

Includes index.

ISBN:

9781118637401

1118637402

9781118637517

1118637518

OCLC:

823744301