4 options
Selling James Bond : product placement in the James Bond films / by Tanya Nitins.
- Format:
- Book
- Author/Creator:
- Nitins, Tanya.
- Language:
- English
- Subjects (All):
- James Bond films--History and criticism.
- James Bond films.
- Product placement in mass media.
- Physical Description:
- 1 online resource (168 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Newcastle upon Tyne : Cambridge Scholars Pub., 2011.
- Language Note:
- English
- Summary:
- The character of James Bond for many people is intrinsically linked in their minds with particular brands - Aston Martin, Bollinger, Omega, Smirnoff vodka, and so on. This direct association between character and brand highlights the intrinsic role of pro
- Contents:
- TABLE OF CONTENTS; LIST OF IMAGES; LIST OF GRAPHS; FOREWORD; ACKNOWLEDGEMENTS; INTRODUCTION; CHAPTER ONE; CHAPTER TWO; CHAPTER THREE; CHAPTER FOUR; CHAPTER FIVE; CHAPTER SIX; CHAPTER SEVEN; CHAPTER EIGHT; CHAPTER NINE; BIBLIOGRAPHY; INDEX
- Notes:
- Description based upon print version of record.
- Description based on metadata supplied by the publisher and other sources.
- Includes bibliographical references (p. [133]-144) and index.
- ISBN:
- 1-283-30883-5
- 9786613308832
- 1-4438-3321-5
- OCLC:
- 829714454
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.