Social CRM for dummies / by Kyle Lacy, Stephanie Diamond, and Jon Ferrara.

Format:

Book

Author/Creator:

Lacy, Kyle.

Diamond, Stephanie, author.

Ferrara, Jon, author.

Series:

--For dummies.

For dummies

Language:

English

Subjects (All):

Customer relations--Management.

Customer relations.

Internet marketing.

Social media.

Physical Description:

1 online resource (xviii, 338 pages) : illustrations (some color).

Edition:

1st edition

Other Title:

Social Customer Relations Management for dummies

Place of Publication:

Hoboken, N.J. : Wiley, 2013.

Hoboken, NJ : Wiley, 2013.

Language Note:

English

System Details:

text file

Summary:

Discover great ways to engage your customers through the social web Social CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business is a small shop or a large corporation. In a friendly, easy-to-understand style, it explains how you can create new marketing communications and develop smart, applicable content that produces results from your online community. You'll learn to use data to drive results, create social Key Performance Indicators for diff

Contents:

pt. I. Welcome to the world of social CRM

pt. II. Building your social CRM strategy

pt. III. Developing a social and collaborative business

pt. IV. Measuring the impact of social CRM

pt. V. The part of tens.

Notes:

Includes index.

ISBN:

1-118-28313-9

1-118-28704-5

OCLC:

844426603