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Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.
- Format:
- Book
- Author/Creator:
- Perrey, Jesko.
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Brand name products.
- Retail trade.
- Physical Description:
- 1 recurso en línea (399 páginas) : ilustraciones
- Edition:
- 2nd ed.
- Place of Publication:
- Chichester, West Sussex : Wiley, 2013.
- Language Note:
- English
- Summary:
- Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters
- Contents:
- pt. 1. Building superior retail brands
- pt. 2. Optimizing marketing ROI
- pt. 3. Ten perspectives on retail marketing.
- Notes:
- "Perspectives on consumer industries & retail"--Cover.
- Includes index.
- ISBN:
- 1-119-20790-8
- 1-283-89330-4
- 1-118-48950-0
- OCLC:
- 823227793
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