Transmedia television : new trends in network serial production / by M.J. Clarke.

Format:

Book

Author/Creator:

Clarke, M. J. (Michael Jordan), 1979- author.

Language:

English

Subjects (All):

Convergence (Telecommunication).

Mass media.

Television series--United States.

Television series.

Television--Social aspects--United States.

Television.

Physical Description:

1 recurso en línea (257 páginas)

Edition:

1st ed.

Place of Publication:

New York : The Continuum International Pub. Group Inc, 2012.

Summary:

"Faced with what many were calling a dying medium, US network television producers became much more aggressive in seeking out alternative business and artistic models in the beginning of this century. Most significantly, many of these producers turned to the emerging field of transmedia (ancillary texts in comicbooks, novels and new media) as a way to bolster and support television products. In this book, the author examines four such programs (24, Alias, Heroes and Lost) and investigates how transmedia was incorporated into both the work and the art of network television production. Split into two complementary parts, the book first paints a picture of how transmedia producers were, or were not, incorporated into creative decision-making centers of these serialized programs. The second section explains how the presence of off-site transmedia texts begins to alter the very narrative construction of the on-air series themselves. Including interviews with the transmedia workers, this groundbreaking study extends the field of television studies into brand new areas, and brings a 'dying medium' into the 21st Century."--Bloomsbury Publishing.

Contents:

Introduction

Tentpole TV: the comicbook

tentpole TV: the tie-in novel

Tentpole TV: the video game

Tentpole TV: the mobisode

Lost and mastermind narration

24 and tentpole spatiality

Alias and reflexive uncertainty

Conclusion.

Notes:

Includes bibliographical references and index.

ISBN:

9781628928464

1628928468

9781283874274

128387427X

9781441144133

1441144137

OCLC:

823724830