The Facebook guide to small business marketing / by Ray Ramon.

Format:

Book

Author/Creator:

Ramon, Ray.

Language:

English

Subjects (All):

Internet marketing.

Small business.

Facebook (Electronic resource).

Physical Description:

1 online resource (290 p.)

Edition:

1st edition

Other Title:

Small business marketing

Place of Publication:

Indianapolis : John Wiley & Sons, Inc., 2013.

Language Note:

English

System Details:

text file

Summary:

The guide for marketing a small business on Facebook The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook's many marketing features.With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic aloneThis guide

Contents:

The Facebook® Guide to Small Business Marketing; contents at a glance; contents; introduction; Chapter 1: Learning Facebook Basics; The Power of "Social" in Social Media; Content Is King and Customer Engagement Is Queen; What Is Facebook?; Chapter 2: Designing a Business Page; Facebook Business Pages versus Traditional Websites; Facebook Redesigns; Designing Your Basic Facebook Page; Choosing a Page Design Tool; Best Practices in Design and Content; Case Study: It's a Perfect Day; Chapter 3: Drawing More People to Your Page; Creating Contests, Polls, and Questions

Additional Ways to Drive More Facebook VisitsUsing Groups; Managing Backlash; Using Social Media Dashboards; Leveraging Offline and Online Marketing; Chapter 4: Making Money on Facebook; Selling Online Using Facebook; Reviewing Your Facebook Page Analytics; Advertising on Facebook; Using Sponsored Stories; Chapter 5: Boosting Your Website with Facebook; Integrating Facebook with Your Blogs and Website; Website versus Facebook-Only Presence; How a Cake Recipe Website Integrates with Facebook; Chapter 6: Creating Facebook Events; Creating an Event in Facebook; Announcing Your Event

Creating Livestream EventsPromoting Your Event; Using Other Event Apps; Chapter 7: Using Facebook to Generate Local Store Foot Traffic; Your Local Business and Facebook; Local Check-in Deal Best Practices; Is Your Business Ready for Your Check-in Deal?; Promoting Your Check-in Campaign; Using Insights to Understand Your Campaign; Using Facebook Offers; Chapter 8: Catching Media Attention Using Facebook; Conducting Audience Research; Determining Desired Outcomes; Working with Bloggers and the Media; Public Relations Gurus Share Their Insights; Chapter 9: Leveraging Facebook as a Platform

Why Platforms Are ImportantIntegrating Facebook and Your Website; Apps and Mobility; Designing for Community; Case Study: Leveraging the Facebook Platform to Raise Brand Awareness; Chapter 10: Creating and Using Facebook Apps; Facebook Apps for Your Business 101; Should You Create a Facebook App?; App Approval and Policy; App Marketing; Facebook Ads for Apps; App Maintenance; Chapter 11: Learning Lessons from Real Businesses; How Real Businesses Are Making Real Money on Facebook; Analyzing Case Studies; Appendix A: Resources; Facebook News, Help, and Guidelines; Promotion Applications

Social Plug-InsAnalytic Tools; Video Streaming; Small Business Information; glossary; index

Notes:

Includes index.

ISBN:

9781118220894

1118220897

OCLC:

826485179