The New Relationship Marketing : How to Build a Large, Loyal, Profitable Network Using the Social Web

Format:

Book

Author/Creator:

Smith, Mari.

Language:

English

Subjects (All):

Customer relations.

Relationship marketing.

Social networks.

Local Subjects:

Customer relations.

Relationship marketing.

Social networks.

Physical Description:

1 online resource (274 p.)

Edition:

1st ed.

Place of Publication:

Hoboken : Wiley, 2014.

Language Note:

English

Summary:

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of ""relationship marketing."" Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a bus

Contents:

the new relationship marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web; Contents; Foreword; Acknowledgments; Introduction: What Is the New Relationship Marketing, and Why Is It Crucial to Businesses Today?; PART ONE: RELATIONSHIP MARKETING BASICS; Chapter 1: How to Get Started in Relationship Marketing and Overcome Your (Perfectly Normal) Fears; Chapter 2: The New Business Skills Everyone Needs; Chapter 3: How to Stay Connected, Yet Protect Your Time and Privacy; PART TWO: NINE STEPS TO SIGNIFICANTLY GROWING YOUR BUSINESS THROUGH RELATIONSHIP MARKETING

Chapter 4: Step 1: Create a Solid Foundation With the Right CultureChapter 5: Step 2: Review Your Relationships and Chart Your Five Contact Circles; Chapter 6: Step 3: Assess and Improve Your Online Presence; Chapter 7: Step 4: Build Your Network and Become a Center of Influence; Chapter 8: Step 5: Become an Authority Through Quality Content; Chapter 9: Step 6: Turn Fans, Friends, and Followers Into Paying Customers; Chapter 10: Step 7: Go Offline to Optimize Your Online Marketing; Chapter 11: Step 8: Protect Yourself From the Dark Side of the New Web

Chapter 12: Step 9: Implement Advanced Relationship Marketing Techniques and Become a Top Industry LeaderConclusion: How to Adapt as Technology Changes: The Future of Relationship Marketing; Notes; Resources; Index

Notes:

Description based upon print version of record.

ISBN:

1-118-13498-2

OCLC:

792986277