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Store wars : the worldwide battle for mindspace and shelfspace, online and in-store / Greg Thain and John Bradley.
- Format:
- Book
- Author/Creator:
- Thain, Greg, 1954-
- Language:
- English
- Subjects (All):
- Retail trade.
- Marketing.
- Consumer goods.
- Physical Description:
- 1 online resource (310 p.)
- Edition:
- 2nd ed.
- Place of Publication:
- Chichester, West Sussex, U.K. : Wiley, 2012.
- Language Note:
- English
- Summary:
- The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts:A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, Franc
- Contents:
- Shifting of power in the value chain
- Differences between manufacturers and retailers
- The fragility of a marketing orientation
- Retailers and the marketing concept
- The battle for mindspace and shelfspace
- The battle for mindspace
- The battle for shelfspace
- Creating a sustainable retail differential advantage
- Private label
- Trade marketing
- Internationalisation and emerging markets
- E-retailing
- The new order and its challenges.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9786613862174
- 9781119207832
- 1119207835
- 9781283549721
- 1283549727
- 9781118374245
- 111837424X
- 9781118374818
- 1118374819
- OCLC:
- 806204710
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