Letting go of the words : writing web content that works / Janice (Ginny) Redish.

Format:

Book

Author/Creator:

Redish, Janice.

Series:

Morgan Kaufmann series in interactive technologies.

Interactive Technologies

Language:

English

Subjects (All):

Web site development.

Web sites--Design.

Web sites.

Online authorship.

Physical Description:

1 online resource (369 p.)

Edition:

2nd ed.

Place of Publication:

Waltham : Morgan Kaufmann, 2012.

Language Note:

English

System Details:

text file

Summary:

"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"-- Provided by publisher.

Contents:

Machine generated contents note: Chapter 1 Content! Content! Content! Chapter 2 Planning: Purposes, Site Visitors, Site Visitors' Conversations Interlude 1 Content Strategy Chapter 3 Designing Your Web Pages for Easy Use Chapter 4 Starting Well: Home Pages Chapter 5 Getting There: Pathway Pages Chapter 6 Breaking up and Organizing Content Chapter 7 Satisfying Visitors' Conversations Interlude 2 Writing Successful Marketing Copy Chapter 8 Announcing Your Topic With a Clear Title Chapter 9 Breaking Up Your Text with Headings Interlude 3 The New Life of Press Releases Chapter 10 Writing the conversation Chapter 11 Using Lists and Tables Interlude 4 Legal Information Can Be Clear Chapter 12 Writing Useful Links Chapter 13 Using Illustrations Effectively Chapter 14 Getting from Draft to Final Interlude 5 Creating an Organic Style Guide Chapter 15 Practicing User-Centered Design.

Notes:

Subtitle from cover.

Includes bibliographical references and indexes.

ISBN:

9781283716918

1283716917

9780123859310

012385931X

OCLC:

809767337