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World class communication : how great CEOs win with the public, shareholders, employees, and the media / Virgil Scudder with Ken Scudder.
- Format:
- Book
- Author/Creator:
- Scudder, Virgil, 1950-
- Language:
- English
- Subjects (All):
- Communication in management.
- Communication in organizations.
- Public relations.
- Physical Description:
- 1 online resource (238 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Hoboken, N.J. : Wilely, c2012.
- John Wiley and Sons, Inc. [2012]
- Language Note:
- English
- Summary:
- Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless
- Contents:
- pt. 1. The essentials of successful communication
- pt. 2. Vital constituencies
- pt. 3. The media factor
- pt. 4. Public appearances
- pt. 5. The world outside
- pt. 6. It's crunch time.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9786613905093
- 9781119203346
- 1119203341
- 9781283592642
- 1283592649
- 9781118286975
- 1118286979
- OCLC:
- 795645165
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