Mobilizing inclusion : redefining citizenship through get-out-the-vote campaigns / Lisa García Bedolla and Melissa R. Michelson.

Format:

Book

Author/Creator:

García Bedolla, Lisa, 1969-

Contributor:

Michelson, Melissa R., 1969-

Series:

Yale ISPS series.

The Yale ISPS series

Language:

English

Subjects (All):

Campaign management--United States.

Campaign management.

Voting--United States.

Voting.

Physical Description:

1 online resource (1 online resource (xvi, 288 pages) illustrations

Edition:

1st ed.

Place of Publication:

New Haven : Yale University Press, 2012.

Language Note:

English

Summary:

Which get-out-the-vote efforts actually succeed in ethnoracial communities-and why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others don't.Exploring and comparing a wide variety of efforts targeting ethnoracial voters, Lisa García Bedolla and Melissa R. Michelson present a new theoretical frame-the Social Cognition Model of voting, based on an individual's sense of civic identity-for understanding get-out-the-vote effectiveness. Their book will serve as a useful guide for political practitioners, for it offers concrete strategies to employ in developing future mobilization efforts.

Contents:

Front matter

Contents

Acknowledgments

A Note on Terminology

List of Acronyms

1. Constructing Voters The Sociocultural Cognition Model and Voter Mobilization

2. Voters Will Throw Away Jesus Indirect Methods and Getting Out the Vote

3. Calling All Voters Phone Banks and Getting Out the Vote

4. Knock, Knock, Who's There? Door-To-Door Canvassing and Getting Out the Vote

5. Notes From the Field Running an Effective Mobilization Campaign

6. Expanding the Electorate Through Practice Voting and Habit Formation

Conclusion Transforming the American Electorate

Appendix A: Detailed Tables

Appendix B: Forms

Notes

References

Index

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

ISBN:

9786613916808

9781283604352

1283604353

9780300167399

0300167393

OCLC:

811563229