Emotional design : why we love (or hate) everyday things / Donald A. Norman.

Format:

Book

Author/Creator:

Norman, Donald A., author.

Language:

English

Subjects (All):

Emotions and cognition.

Design--Psychological aspects.

Design.

Industrial design--Psychological aspects.

Industrial design.

Physical Description:

1 online resource (x, 257 pages) : illustrations.

Edition:

1st ed.

Place of Publication:

New York : Basic Books, 2007.

Summary:

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from "Scientific American" to "The New Yorker." "Emotional Design" articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow. Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. "Emotional Design" will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.

Contents:

Attractive things work better

The multiple faces of emotion and design

Three levels of design : visceral, behavioral and reflective

Fun and games

People, places and things

Emotional machines

The future of robots

Epilogue : we are all designers.

Notes:

Description based upon print version of record.

Includes bibliographical references (pages 243-248) and index.

ISBN:

1-280-59856-5

9786613628398

0-465-00417-2