Facebook marketing : an hour a day / Chris Treadaway, Mari Smith.

Format:

Book

Author/Creator:

Treadaway, Chris, 1974-

Contributor:

Smith, Mari, 1966-

Facebook (Firm)

Sybex, Inc.

Series:

Serious skills.

Serious skills

Language:

English

Subjects (All):

Facebook (Firm).

Facebook (Electronic resource).

Internet marketing.

Social networks--Computer network resources.

Social networks.

Physical Description:

1 online resource (362 p.)

Edition:

2nd ed.

Place of Publication:

Indianapolis, Ind. : John Wiley & Sons, c2012.

Language Note:

English

System Details:

text file

Summary:

The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing mar

Contents:

Internet marketing 1985-2010

What is Facebook?

Develop a Facebook strategy and measure success

Month 1: create the plan and get started

Month 2: establish corporate presence with pages and groups

Month 3: create demand with Facebook ads

Month 4: advanced tactics and campaign integration

Customized experiences via Facebook applications

The analytics of Facebook

Organizational considerations.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786613650771

9781280673849

1280673842

9781118225868

1118225864

OCLC:

787842585