The candidate : what it takes to win-- and hold-- the White House / Samuel L. Popkin.

Format:

Book

Author/Creator:

Popkin, Samuel L.

Language:

English

Subjects (All):

Presidents--United States--Election--History.

Presidents.

Presidential candidates--United States--History.

Presidential candidates.

Presidential candidates--United States--Case studies.

Physical Description:

1 online resource (361 p.)

Edition:

1st ed.

Place of Publication:

New York : Oxford University Press, 2012.

Language Note:

English

Summary:

There are two winners in every presidential election campaign: The inevitable winner when it begins--such as Rudy Guliani or Hillary Clinton in 2008--and the inevitable victor after it ends. In The Candidate, Samuel Popkin explains the difference between them.While plenty of political insiders have written about specific campaigns, only Popkin--drawing on a lifetime of presidential campaign experience and extensive research--analyzes what it takes to win the next campaign. The road to the White House is littered with geniuses of campaigns past. Why doesn't practice make perfect? Why is experie

Contents:

Campaign juggling

Planning for chaos

Challengers: Senator Clinton in 2008

Challenger case study: the search for the experienced virgin

Incumbents: regicide or more of the same

Incumbent case study: President Bush in 1992

Seven successor lapdogs or leaders

Successor case study: Vice-President Al Gore in 2000

Teams that work

Conclusion: is this any way to pick a president?.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

1-280-59285-0

9786613622686

0-19-992208-X

OCLC:

792684954