Project management for non-project managers / Jack Ferraro.

Format:

Book

Author/Creator:

Ferraro, Jack, 1964-

Language:

English

Subjects (All):

Project management.

Strategic planning.

Organizational effectiveness.

Physical Description:

1 online resource (xiv, 242 pages) : illustrations.

Edition:

1st ed.

Place of Publication:

New York, N.Y. : AMACOM, c2012.

Language Note:

English

System Details:

text file

Summary:

Great managers are experts at getting bottom-line results, but often do not understand their role in the success or failure of their organization's projects. They balk at the arcane terminology and are unaware of how to use valuable project management techniques and tools-a knowledge gap that can be a serious career barrier! Functional managers with even basic project management (PM) knowledge are the best people for keeping projects business-focused.

Contents:

Introduction: promoting your book to bestseller

Your big idea : assessing your book's worth

The author's position

The marketing platform

Building your marketing platform

Launching your public relations

Take it away?

The future of publishing

Glossary

Index.

Notes:

Includes index.

Includes bibliographical references and index.

ISBN:

9781283688468

1283688468

9780814417379

081441737X

OCLC:

782918682