Grow right : Entrepreneur magazine's 102 marketing tips for growing businesses / by Rieva Lesonsky and Leann Anderson.

Format:

Book

Contributor:

Lesonsky, Rieva.

Anderson, Leann.

Series:

Entrepreneur magazine's start-ups Start your own successful retail business

Language:

English

Subjects (All):

Marketing.

Marketing--Management.

Consumer behavior.

Physical Description:

156 p.

Other Title:

102 marketing tips

One hundred two marketing tips

Marketing tips

Place of Publication:

Irvine, Calif. : Entreprenuer Media, c2001.

Language Note:

English

Summary:

Retailing is one of the fastest-growing segments of the economy. In fact, it's estimated that nearly 70,000 retail businesses are started each year. Yet only a fraction of those businesses will survive to see their first anniversary. If you dream of starting your own retail business, this step-by-step guide helps you avoid becoming a statistic and puts you on the path to success. Learn what really works and how to avoid the most common pitfalls, as successful retailers and retail experts from across the country share their real-life experiences and insights. Topics covered include: The six basic kinds of retailers Choosing a prime location for your business Selecting merchandise Designing your store (exterior and interior) Hiring good sales help Dealing with good-to-day operations, form running the cash register to computing daily profits Tracking inventory And much more Each chapter is divided into manageable sections on every aspect of starting and operating a retail product or service business. We've even included some brainstorming questions to ask yourself, which will stimulate creative solutions to the particular problems you may face. Retail success is within your grasp, and this book will help you reach it.

Contents:

Intro

Table Of Contents

Introduction

Meet The Experts

Chapter 1-Go The Extra Mile

Chapter 2-It's A Free-For-All

Chapter 3-Get 'Em In On The Act

Chapter 4-Know Your Competition

Chapter 5-It's In The Mail

Chapter 6-Go Global

Chapter 7-Major In Minorities

Chapter 8-Great Updates

Chapter 9-Be A Trend Tracker

Chapter 10-Consistency Counts

Chapter 11-Just Do It

Chapter 12-Expand Your Horizons.

Notes:

Includes indexes.

ISBN:

1-891984-72-1

OCLC:

927557522