Marketing Marianne : French propaganda in America, 1900-1940 / Robert J. Young.

Format:

Book

Author/Creator:

Young, Robert J., 1942-

Language:

English

Subjects (All):

Propaganda, French--United States--History--20th century.

Propaganda, French.

Marianne (French emblem).

Marketing--Political aspects--United States--History--20th century.

Marketing.

Marketing--Political aspects--France--History--20th century.

Public opinion--United States--History--20th century.

Public opinion.

United States--Relations--France.

United States.

France--Relations--United States.

France.

France--Foreign relations--1870-1940.

France--Foreign public opinion, American.

Physical Description:

1 online resource (273 p.)

Edition:

1st ed.

Place of Publication:

New Brunswick, N.J. : Rutgers University Press, c2004.

Language Note:

English

Summary:

Although historians have written extensively on propaganda during Napoleon III's regime and Vichy, they have virtually ignored the Third Republic. Focusing on Third Republic policies, Marketing Marianne suggests that Americans' long-lasting love affair with French culture is no accident. Robert J. Young argues that the French used subtle but effective means to influence U.S. policy in Europe. He examines French propaganda efforts and the methods of the French Foreign Ministry, always highlighting the wider cultural and social context of Franco-American relations. French propagandists believed that the steady promotion of their nation as the cultural capital of the world was the best way to foster goodwill among Americans. They slowly recognized the important role the United States played in maintaining the balance of power in Europe. Young argues that the French deliberately exploited America's sense of cultural inferiority when faced with Europe's rich heritage, and the rise of new technologies and modern forms of government in France encouraged the development of more sophisticated forms of propaganda.

Contents:

From peace to war, 1900-1914

Senders and receivers, 1900-1940

Words as weapons, 1914-1919

From war to peace, 1920-1929

The end of the postwar period, 1930-1935

From peace to war, 1936-1939

Words of war, 1939-1940.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references (p. 213-235) and index.

ISBN:

0-8135-5736-4

0-8135-3632-4

OCLC:

70742810