Knock-out marketing : powerful strategies to pump up your sales / by Jack Ferreri.

Format:

Book

Author/Creator:

Ferreri, Jack.

Language:

English

Subjects (All):

Marketing.

Physical Description:

xvi, 299 p. : ill.

Place of Publication:

Irvine, CA : Entrepreneur Media, 1999.

Summary:

Running a bar or tavern is one of the most popular choices for entrepreneurs who want to operate a small business. This book helps you to learn about the categories of bar businesses and how to get started in each one. It also includes useful sample forms, cost-cutting ideas, common mistakes to avoid, and additional resources.

Contents:

Intro

Table Of Contents

Introduction

Chapter 1-Think Like A Marketing Guru

Chapter 2-On A Clear Day, See The Market

Chapter 3-Define Yourself And Your Customers

Chapter 4-How To Write Your Marketing Plan

Chapter 5-Targeting Your Advertising

Chapter 6-Sales Promotions: Turbocharged Sales

Chapter 7-Public Relations: The Softest Sell

Chapter 8-The Internet: Speed Of Light Marketing

Chapter 9-Database Marketing

Chapter 10-Keeping On Top

Appendix.

Notes:

Includes index.

ISBN:

1-891984-70-5

OCLC:

927557536