Copywriting : successful writing for design, advertising and marketing / Mark Shaw.

Format:

Book

Author/Creator:

Shaw, Mark.

Language:

English

Subjects (All):

Advertising copy.

Physical Description:

1 online resource (216 p.)

Edition:

1st edition

Place of Publication:

London : Laurence King Pub., 2009.

Language Note:

English

System Details:

text file

Summary:

Many people train in graphic design and typography, but writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. Using a series of exercises and illustrated examples of award-winning campaigns and communication, Copywriting takes you through step-by-step processes that can help you to write content quickly and effectively. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter. With chapters devoted to each specific medium, the book teaches the art of writing great copy for advertising and direct marketing, retailing, catalogues, company magazines, websites, branding and more.

Contents:

Getting To Grips With Copywriting

Art Of Writing Great Copy

Writing For Advertising And Direct Marketing

Writing For Retailing And Products

Writing For Catalogs

Writing For Company Magazines And Newsletters

Writing For Websites And Digital Formats

Writing For Brand, Marketing, And Internal Communications.

Notes:

Includes bibliographical references (p. 211) and index.

Includes index.

ISBN:

9781780670676

1780670672

OCLC:

803922222