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Start right : Entrepreneur magazine's 103 start-up marketing tips / by Rieva Lesonsky and Leann Anderson.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Marketing.
- Marketing--Management.
- Consumer behavior.
- Physical Description:
- xxiv, 126 p.
- Other Title:
- 103 start-up marketing tips
- One hundred three start-up marketing tips
- Marketing tips
- Place of Publication:
- Irvine, Calif. : Entreprenuer Media, c2001.
- Summary:
- If you're looking for a business loaded with adventure, you've found it. Imagine exploring the pristine wilderness of Alaska, paddling down the Amazon River, or scuba diving Australia's Great Barrier Reef-and getting paid for it! That's the kind off excitement that awaits you in the specialty travel industry. Unlike traditional travel agencies, you'll focus on specialty tour packages that offer travelers truly unique experiences ranging from white-water rafting to wildlife safaris to tours of gourmet restaurants. The key to success in this business is finding your niche and creating unusual tour packages that will intrigue and excite. This step-by-step guide tells you everything you need to know, including: Start-up costs and how to find financing Tips for making your tours different and better than the competition How to find top-notch guides Surefire techniques for marketing your services Valuable advice and suggestions form successful specialty travel professionals You also get useful sample forms, a glossary, additional resources, plus step-by-step instructions, checklists and work sheets to guide you through each step of the start-up process and help you get started making your dream of owning your own business come true.
- Contents:
- Intro
- Table Of Contents
- Introduction
- Meet The Experts
- Chapter 1-Plan For Success
- Chapter 2-Image-Making Made Easy
- Chapter 3-Get Cozy With Your Customers
- Chapter 4-Go Crazy With Creativity
- Chapter 5-Try The Buddy System
- Chapter 6-Put Your Customers To Work
- Chapter 7-Mad About Ads
- Chapter 8-Find Your Focus
- Chapter 9-Homebased Hints.
- Notes:
- Includes indexes.
- ISBN:
- 1-891984-73-X
- OCLC:
- 927557537
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