Think before you engage : 100 questions to ask before starting a social media marketing campaign / Dave Peck.

Format:

Book

Author/Creator:

Peck, David T.

Language:

English

Subjects (All):

Internet marketing.

Online social networks.

Physical Description:

1 online resource (314 p.)

Edition:

1st ed.

Other Title:

100 questions to ask before starting a social media marketing campaign

One hundred questions to ask before starting a social media marketing campaign

Place of Publication:

Indianapolis, Ind. : Wiley Pub., 2011.

Language Note:

English

System Details:

text file

Summary:

Be sure you've addressed the most important questions before using social media to market your company or brand! From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations are impacted, customers are not engaged, and money and efforts are wasted. This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media so you can avoid common pitfalls. Social media guru and author David Peck presents you

Contents:

Think Before You Engage; Foreword; Introduction; Chapter 1: Planning a Brand; 1. Why Do I Need to Establish a Brand?; 2. Brand or Online Presence-What's the Difference?; 3. What Are Some Successful Brands?; 4. How Do I Develop My Brand Strategy?; 5. What Is My Brand's Objective?; 6. Who Is My Target Audience?; 7. Am I Reflecting My Brand?; Chapter 2: Building an Online Identity; 8. What Is a Username?; 9. What Is an Avatar?; 10. How Do I Brand My Online Identity?; 11. Why Does An Email Address Matter?; Chapter 3: Choosing the Right Social Networks; 12. What Social Networks Best Fit My Goals?

13. How Do I Choose Which Sites to Use?14. Why Do I Need to Be Selective?; Chapter 4: Creating a Website; 15. How Do I Set Up a Website?; 16. What Should I Use as My Website Address?; 17. How Do I Design My Website?; 18. Is a Logo Important?; 19. What Pages Are Essential for My Website?; 20. Would Collecting Email Addresses Be Worthwhile?; 21. Should I Have Ads on My Website?; 22. What Can I Install on My Website to Encourage Conversations?; Chapter 5: Making a Website Social; 23. How Do I Add a Blog toMy Website?; 24. What Do I Write About?; 25. What Tone Should I Use?

26. What Is Google Reader?27. What Do Bloggers Have the Most Trouble With?; 28. Should I Use Lists?; 29. How Often Should I Write?; 30. Are Webinars Valuable?; 31. What Is FriendFeed?; 32. What Is a CAPTCHA?; 33. How Can Ping.fm Make My Life Easier?; 34. Should I "Guest Blog?"; 35. What Is a Blogroll?; 36. What Are the Benefits of Sharing Other People's Articles?; 37. Are There Any Tips or Tricks to Interacting on Other Websites?; 38. What Should I Do if I Don't Want a Blog?; Chapter 6: Twitter; 39. Why Are People Flocking to Twitter?

40. What Is the Difference Between Following and Followers?41. How Do I Increase My Twitter Following?; 42. What Should I Tweet About?; 43. Why Is Twitter Search So Powerful?; 44. What Are Twitter Trends?; Chapter 7: Facebook; 45. Why Do So Many People Use Facebook?; 46. What Are the Different Types of Facebook Pages?; 47. How Do I Best Use My Facebook Page?; 48. What Should My Facebook Page Be About?; 49. How Do I Get People to Like My Facebook Page?; 50. How Do I Use Facebook Analytics?; 51. What Is Facebook Connect?; 52. How Do Facebook "Likes" Help Me?

53. How Do I Create Eventsin Facebook?54. What Does Tagging Do?; 55. What Are Facebook Lists?; 56. How Do I Reach Out to Other Brands on Facebook?; 57. Should I Link My Facebook and Twitter Accounts?; Chapter 8: LinkedIn; 58. What Is LinkedIn?; 59. How Do I Use LinkedIn?; 60. How Do I Get Recommendations?; 61. What Is LinkedIn Answers?; 62. What Are Contacts and Can I Have Too Many?; 63. What Are LinkedIn Groups?; Chapter 9: Other Key Social Media Websites; 64. What Sites Can Help Me Find Relevant News?; 65. What Is Social Bookmarking?; 66. What Are the Best Sites for Video Sharing?

67. How Can I Share Pictures?

Notes:

Includes index.

ISBN:

9786613400994

9781283400992

1283400995

9781118147368

1118147367

OCLC:

768732118