The accidental webmaster / Julie M. Still.

Format:

Book

Author/Creator:

Still, Julie.

Series:

The Accidental Library.

Language:

English

Subjects (All):

Web sites--Design.

Web sites.

Webmasters.

Physical Description:

1 online resource (209 p.)

Edition:

1st ed.

Place of Publication:

Medford, N.J. : Information Today, c2003.

Language Note:

English

Summary:

Here is a lifeline for the individual who has not been trained as a Webmaster, but who— whether by choice or under duress—has become one nonetheless. While most Webmastering books focus on programming and related technical issues, The Accidental Webmaster helps readers deal with the full range of challenges they face on the job. Author, librarian, and accidental Webmaster Julie Still offers advice on getting started, setting policies, working with ISPs, designing home pages, selecting content, drawing site traffic, gaining user feedback, fundraising, avoiding copyright problems, and much more. A must-read for all accidental Webmasters, as well as for directors and managers of businesses, libraries, community groups, and other organizations that want to build and maintain a successful Web site on a volunteer or part-time basis.

Contents:

Cover

Title Page

Contents

Acknowledgments

Preface

Part I: Basic Concepts

Chapter 1: Becoming an Accidental Webmaster

The Nature of Nonprofits and Small Businesses

Do You Really Want to Do This?

Recommended Reading

Chapter 2: First Things First: Setting Policies

Interpersonal Factors

Web Mission Statement

Specific Policy Issues

Personal Policy Issues

Chapter 3: Hosting and Naming Your Web Site

Your Work Space

Working with an ISP

Free Sites

Local Affiliate on a National Site

Buying a Domain Name

Special Concerns of the Accidental Webmaster

Chapter 4: Design Issues

The Home Page

Secondary and Subsequent Pages

Logos and Graphics

Background Images

Photographs

Printable Versions

Coding Issues

File Names and Organization

To Advertise or Not to Advertise

Terminology

Accessibility Issues

A Word About Editors

Testing

Chapter 5: What to Say: Content

Language Issues

Planning the Site

Creating Content

Consistent Updates

Other Content Issues

Licensing Content

Databases and Database Design

Chapter 6: Creating Community

Creating Community via E-Mail

E-Mail Discussion Lists

Administrative Issues

Creating Community via Bulletin Boards

Creating Community via Chat Rooms

Creating Community via the Web

Chapter 7: Marketing and Feedback

Promoting the Site

Tracking Users

Making Friends

Ego Surfing

Chapter 8: Show Me the Money, or Fundraising on the Web

Using Your Web Site to Raise Money

Using Other Web Sites to Raise Money

Chapter 9: Toeing the Line: Legalities and Liability

Copyright

Privacy and Disclaimers

Recommended Reading.

Chapter 10: Keeping Up

Chapter 11: Care and Feeding of the Accidental Webmaster

Part II: Specific Types of Sites

Chapter 12: Advocacy Sites

Chapter 13: Politics and Other Deceits

Chapter 14: Churches and Religious Groups

Chapter 15: Cultural Institutions

Chapter 16: Family Group Sites

Genealogy

How to Present the Data

Family Reunions

Chapter 17: Fan Sites

Chapter 18: Professional Offices

Where You Are

Who You Are

Services Available

Fees

Hours and Appointments

Forms

Secure Services

E-Mail Policy

Special Considerations

Chapter 19: School and Children-Oriented Sites

Chapter 20: Small Business and E-Commerce

Bricks and Clicks

E-Commerce

Design Issues

Bibliography

Web Resources

About the Author

Index.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references (p. 175-[182]) and index.

ISBN:

1-283-37913-9

9786613379139

1-57387-974-6

OCLC:

610149194