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The growth drivers : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan.
- Format:
- Book
- Author/Creator:
- Bird, Andy.
- Language:
- English
- Subjects (All):
- Market segmentation.
- Economic development.
- Investments.
- Physical Description:
- 1 online resource (318 p.)
- Edition:
- 2nd ed.
- Place of Publication:
- Hoboken, N.J. : Wiley, 2012.
- Language Note:
- English
- Summary:
- "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- Provided by publisher.
- Contents:
- pt. 1. Understanding the growth drivers
- pt. 2. How to transform marketing capabilities to drive growth
- pt. 3. Sustaining growth in practice.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9786613337757
- 9781119961192
- 111996119X
- 9781119208150
- 1119208157
- 9781283337755
- 1283337754
- 9781119961185
- 1119961181
- OCLC:
- 792986276
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