Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin.

Format:

Book

Author/Creator:

Proulx, Mike.

Contributor:

Shepatin, Stacey.

Language:

English

Subjects (All):

Television programs--Internet marketing.

Television programs.

Online social networks.

Television programs--Social aspects.

Physical Description:

1 online resource (290 p.)

Edition:

1st edition

Other Title:

Social television

How marketers can reach and engage audiences by connecting television to the web, social media, and mobile

Place of Publication:

Hoboken, N.J. : John Wiley & Sons, 2012.

Language Note:

English

System Details:

text file

Summary:

The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And "connected TVs" blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navig

Contents:

Social TV: how marketers can reach and engage audiences by connecting television to the web, social media, and mobile; Contents; Preface; Acknowledgments; About the Authors; Introduction; 1: The Backchannel: Bringing the Social Conversation to the Forefront; 2: Social TV Guides: Curating Social Media for Content Discovery; 3: TV Check-In Services: Creating Vertical Social Networks around Television; 4: The Second Screen: Enhancing TV with Synched Content Experiences; 5: Social TV Ratings: Adding a New Dimension to Television Audience Measurement

6: Bridge Content: Driving Engagement In-Between Episode Airings7: Audience Addressability: Using Online and Direct Mail Targeting Practices on TV; 8: TV Everywhere: Watching TV Content Whenever and Wherever; 9: Connected TVs: Blending Online Content with Television Content; 10: Conclusion (for Now): Connecting the Dots; 11: To Be Continued . . .: Filling in the Gaps; Notes; Index

Notes:

Includes bibliographical references (p. 245-258) and index.

Includes index.

ISBN:

9786613621801

9781118239650

1118239652

9781280591976

1280591978

9781118226339

111822633X

OCLC:

775301841