Destination marketing and management [electronic resource] : theories and applications / edited by Youcheng Wang and Abraham Pizam.

Format:

Book

Contributor:

Wang, Youcheng.

Pizam, Abraham.

Language:

English

Subjects (All):

Tourism--Marketing.

Tourism.

Tourism--Management.

Physical Description:

1 online resource (380 p.)

Edition:

1st ed.

Place of Publication:

Cambridge : CAB International, c2011.

Language Note:

English

Summary:

Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travelers have a choice of available destinations; from the supply side, destination marketing organizations are vying for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marke

Contents:

pt. 1. Destination marketing and management : concepts, structures and policies

pt. 2. Destination marketing : understanding consumer decision making

pt. 3. Destination marketing : research, branding and image communication

pt. 4. Destination product development and distribution

pt. 5. Managing stakeholders at destinations

pt. 6. Safety and crisis management at destinations

pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-283-26773-X

9786613267733

1-84593-700-7

OCLC:

750427886