Online marketing : a user's manual / Murray Newlands.

Format:

Book

Author/Creator:

Newlands, Murray.

Language:

English

Subjects (All):

Internet marketing.

Physical Description:

1 online resource (234 p.)

Edition:

1st edition

Place of Publication:

Chichester, West Sussex : Wiley, 2011.

Language Note:

English

System Details:

text file

Summary:

This is Your Complete Manual of Digital Marketing Magic. How do you stay out in from when everything's moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it's exciting; other times it's just frightening. Online Marketing has all the answers. Murray Newlands tells you everything you need to know; how to do it; how to do it even better; and what the future might hold. With this book you'll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and become better networked

Contents:

Online Marketing; Contents; Acknowledgments; Foreword by Chris Brogan; Introduction - Everything You Want to Know but are Afraid to Ask about a New Kind of Marketing; Chapter 1 - Social Media; Chapter 2 - Digital Branding; Chapter 3 - Company Websites; Chapter 4 - Blogging; Chapter 5 - Online PR and Blogger Outreach; Chapter 6 - Video Marketing; Chapter 7 - SEO; Chapter 8 - Email Marketing; Chapter 9 - Affiliate Marketing; Chapter 10 - Digital Advertising; Index

Notes:

Title from cover.

Includes index.

Includes bibliographical references and index.

ISBN:

9786613246752

9781283246750

1283246759

9781119974536

1119974534

OCLC:

747409431