Free marketing : 101 low and no-cost ways to grow your business, online & off / Jim Cockrum.

Format:

Book

Author/Creator:

Cockrum, Jim, 1969-

Language:

English

Subjects (All):

Marketing.

Branding (Marketing).

Internet marketing.

Corporate image.

Physical Description:

1 online resource (353 p.)

Edition:

1st edition

Other Title:

101 low and no-cost ways to grow your business, online and off

One hundred one low and no-cost ways to grow your business, online and off

One hundred and one low and no-cost ways to grow your business, online and off

Place of Publication:

Hoboken, N.J. : Wiley, c2011.

Language Note:

English

System Details:

text file

Summary:

"There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, there is a world of free and very inexpensive ways to get the word out. Free Marketing takes us through all these online tips and tricks and explains how best to promote our businesses. However, the book goes beyond the obvious, it covers so much more than the online tricks you'd expect. Whilst half the book looks at online opportunities for free promotion, the other half is full of ingenious and innovative ways to market for free offline. And these are tried and tested techniques; the author uses them for his own business and brings in millions with almost no marketing budget.The book includes 100 free marketing ideas, including: Use eBay to auction your services - author made $30,000 in one auction doing this Create a "squeeze page", the most powerful one page website you'll ever build Use YouTube videos to grow sales Turn your top 20 customers into your sales force Find a common enemy that your customers hate Join forces with the competition "-- Provided by publisher.

Contents:

pt. 1. Build your reputation

or your brand

for free

pt. 2. Simple inexpensive websites you might need

pt. 3. The habits of online marketing success

pt. 4. Standing out online

pt. 5. Draw your business on a napkin

pt. 6. Start hanging out where your prospect [sic] hang out

pt. 7. Get creative with the media

pt. 8. Smartphones are taking over the world

pt. 9. Inch-wide, mile-deep marketing

pt. 10. Video is no longer optional

pt. 11. Deliver current content constantly

pt. 12. Social media marketing

pt. 13. E-mail marketing is autopilot marketing

pt. 14. Who's driving your business

pt. 15. Spoiled prospects and customers are loyal

pt. 16. Powerful marketing partnerships

pt. 17. Make your story powerful

pt. 18. Actually, you are selling you

pt. 19. We like to buy from experts

so become an expert

pt. 20. Grab bag of ideas.

Notes:

Includes index.

ISBN:

9786613268181

9781118120040

1118120043

9781283268189

1283268183

9781118120026

1118120027

OCLC:

816863402