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Marketing research with SAS Enterprise guide / Kristof Coussement, Nathalie Demoulin, Karine Charry.
- Format:
- Book
- Author/Creator:
- Coussement, Kristof, author.
- Language:
- English
- Subjects (All):
- Enterprise guide.
- SAS (Computer file).
- Marketing research--Data processing.
- Marketing research.
- Business--Data processing.
- Business.
- Physical Description:
- 1 online resource (317 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Farnham, Surrey, England ; Burlington, Vt. : Gower, c2011.
- London : Routledge, 2016.
- Language Note:
- English
- Summary:
- Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information and collating it to provide reliable results, and how to use these results to solve day-to-day business and research problems.More information on the book structure, the SAS® (OnDemand) Enterprise Guide solution, and how to freely request the datasets used in the book is available on http://www.
- Contents:
- Getting started with SAS enterprise guide
- Descriptive analysis
- Exploratory factor analysis
- Cluster analysis
- Hypothesis testing
- Correlations
- Regression analysis
- Discriminant analysis.
- Notes:
- "A Gower Book"--cover.
- First published 2011 by Gower Publishing.
- Includes bibliographical references and index.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-351-91972-5
- 1-315-24966-9
- 1-283-28194-5
- 9786613281944
- 1-4094-2677-7
- 9781315249667
- OCLC:
- 755929439
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