The accidental library marketer [electronic resource] / Kathy Dempsey.

Format:

Book

Author/Creator:

Dempsey, Kathy, 1965-

Language:

English

Subjects (All):

Libraries--Marketing.

Libraries.

Libraries--Public relations.

Physical Description:

1 online resource (xvi, 313 p.)

Place of Publication:

Medford, N.J. : Information Today, c2009.

Language Note:

English

Summary:

"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: they need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.

Contents:

How and why people become accidental marketers

Starting with the basics of communication

Assessing your current situation

Using demographic, geographic, and census data

What marketing experts think is most important

Getting administrators, managers, and staff to buy in

Making evidence-based decisions with administrators

Don't shy away from statistics

Understanding the cycle of true marketing

Writing your formal plans

Basic rules for producing good promotional materials

Getting the message out

Using your website for public relations and outreach

Finally, the fun stuff.

Notes:

Includes bibliographical references and index.

ISBN:

1-283-23891-8

9786613238917

1-57387-919-3

OCLC:

756501508