Creating the modern man : American magazines and consumer culture, 1900-1950 / Tom Pendergast.

Format:

Book

Author/Creator:

Pendergast, Tom.

Language:

English

Subjects (All):

Masculinity--United States--History--20th century.

Masculinity.

Body image in men--United States.

Body image in men.

Men in mass media--United States.

Men in mass media.

Men in popular culture--United States.

Men in popular culture.

Consumption (Economics)--United States.

Consumption (Economics).

Physical Description:

1 online resource (301 p.)

Edition:

1st ed.

Place of Publication:

Columbia, Mo. : University of Missouri Press, c2000.

Language Note:

English

Summary:

Pendergast traces the shift in US periodicals from Victorian masculinity--which valued character, integrity, hard work, and duty--to modern masculinity--which valued personality, self- realization, and image. Arguing that the rise of mass consumer culture was a key factor in the change, he describes how such magazines as American Magazine, Esquire, and True presented masculinity in ways that reflected the magazines' relationship to advertisers, contributors and readers. Annotation copyrighted by Book News Inc., Portland, OR

Contents:

Intro

Contents

Acknowledgments

Introduction

Conclusion

Bibliography

Index.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references (p. 269-283) and index.

ISBN:

0-8262-6224-4

OCLC:

614725298