Escape from the ivory tower : a guide to making your science matter / Nancy Baron ; with contributions by Liz Neeley and the COMPASS team.

Format:

Book

Author/Creator:

Baron, Nancy, 1964-

Language:

English

Subjects (All):

Communication in science.

Science news.

Science--Vocational guidance.

Science.

Physical Description:

1 online resource (270 pages)

Edition:

1st ed.

Place of Publication:

Washington : Island Press, c2010.

Language Note:

English

Summary:

In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, Escape From the Ivory Tower can help make your science understood, appreciated and perhaps acted upon.

Contents:

The scientist communicator. Introduction ; The decision to speak out

A clash of cultures. What you need to know about journalists ; Tell me a story : what journalists want from you ; What the changing world of the media means for you ; What you need to know about policymakers ; Inform my decision : what policymakers want from you

The how-to toolkit. Deliver a clear message ; Ace your interview ; Fine-tune for radio and television ; Reach out instead of waiting ; Promote a paper ; Enter the political fray

Becoming an agent of change. After the splash, the backlash ; Leading the way : ten steps to success.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references (p. 233-238) and index.

ISBN:

1-59726-965-4

OCLC:

692204508