7 options
Money games : profiting from the convergence of sports and entertainment / David M. Carter.
- Format:
- Book
- Author/Creator:
- Carter, David M., 1964-
- Language:
- English
- Subjects (All):
- Sports--Economic aspects.
- Sports.
- Sports--Economic aspects--United States.
- Sports--Social aspects.
- Sports--Social aspects--United States.
- Physical Description:
- 1 online resource (306 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Stanford, Calif. : Stanford Business Books, 2011.
- Language Note:
- English
- Summary:
- Money Games not only details how stakeholders have profited as sports have merged with other forms of entertainment, but also identifies issues and considerations for those who hope to monetize sports in the future.
- Contents:
- Television content
- Video gaming
- Athlete branding
- The Internet
- Mobile technology
- Gambling
- Sports anchored development
- Venue technology
- Corporate marketing.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9780804776790
- 0804776792
- OCLC:
- 714569449
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.