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The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / George Silverman.
- Format:
- Book
- Author/Creator:
- Silverman, George, 1942-
- Language:
- English
- Subjects (All):
- Word-of-mouth advertising.
- Marketing.
- Physical Description:
- 1 online resource (273 p.)
- Edition:
- 2nd ed.
- Place of Publication:
- New York : Amacom, c2011.
- Language Note:
- English
- System Details:
- text file
- Summary:
- Positive word of mouth accelerates sales like nothing else. But it doesn't just happen by chance.
- Contents:
- Introduction: why this book "and word-of-mouth marketing today" is different
- The systematic approach to word of mouth
- Dominating your market by EZfying the customer decision cycle
- How to use word of mouth to EZfy the decision process
- The decision process
- Six M's to live by
- Researching word of mouth
- Creating the content
- The word-of-mouth toolkit
- Word of mouth measurement
- The secrets of trust
- A tried and true wom campaign
- Constructing the ultimate word-of-mouth campaign
- Six steps to harnessing word of mouth
- Which methods work best for what? : a word-of-mouth checklist
- Word-of-mouth marketing for specific audiences and circumstances
- Tips, techniques, and suggestions that will make it easier.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 9786613046666
- 9781283046664
- 1283046660
- 9780814416693
- 0814416691
- OCLC:
- 711786748
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