Business cases for info pros : here's why, here's how / Ulla de Stricker.

Format:

Book

Author/Creator:

De Stricker, Ulla.

Language:

English

Subjects (All):

Information services industry.

Information resources management.

Information consultants.

Physical Description:

1 online resource

Edition:

1st ed.

Place of Publication:

Medford, N.J. : Information Today, [2008]

Summary:

An inherent challenge for information professionals involves often difficult-to-quantify contributions of their initiatives to an organization's bottom line and the elusive ROI calculation. In this practical guide, Ulla de Stricker explains why, when, and how a formal business case can be used as an effective tool for gaining support for information-based projects.De Stricker discusses the psychology of decision making and demonstrates a logically sequenced progression for structuring a business case-from identifying the problem, need, or opportunity to proposing viable solutions and ensuring the presentation is delivered with impact. Her how-to advice is supported by case studies illustrating various approaches to creating successful business case documents.

Contents:

The decision making context

Thinking about money

The business case approach

The business case framework

The business case memorandum

Case studies

Presenting the message in person

Appearance matters.

Notes:

Includes index.

ISBN:

1-283-23882-9

9786613238825

1-57387-900-2

1-57387-929-0

OCLC:

313463192