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Breakthrough! : a 7-step system for developing unexpected and profitable ideas / Paul Kurnit and Steve Lance.
- Format:
- Book
- Author/Creator:
- Kurnit, Paul.
- Language:
- English
- Subjects (All):
- Creative ability in business.
- Success in business.
- Marketing--Management.
- Marketing.
- Physical Description:
- 1 online resource (238 p.)
- Edition:
- 1st edition
- Other Title:
- 7-step system for developing unexpected and profitable ideas
- Seven step system for developing unexpected and profitable ideas
- Place of Publication:
- New York : American Management Association, 2010.
- Language Note:
- English
- System Details:
- text file
- Summary:
- Finally...a user's guide for thinking outside the box.
- Contents:
- Contents; Introduction; Acknowledgments; Overview: What's a Big Idea?; Step 1: Put an End to Business as Usual; Step 2: Get Business Buy-In; Step 3: Organize the Team and Process; Step 4: Land on the Big Idea; Step 5: Build Momentum for the Idea; Step 6: Develop the Plan; Step 7: The Launch; Index; About the Authors
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9786612855443
- 9781282855441
- 1282855441
- 9780814415634
- 0814415636
- OCLC:
- 680039629
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