Stoking your innovation bonfire / Braden Kelley.

Format:

Book

Author/Creator:

Kelley, Braden.

Language:

English

Subjects (All):

Creative ability in business.

Technological innovations--Management.

Technological innovations.

Genre:

Electronic books.

Physical Description:

1 online resource (209 p.)

Edition:

1st edition

Place of Publication:

Hoboken, NJ : Wiley, 2010.

Language Note:

English

System Details:

text file

Summary:

Essential strategies to transform your organization and boost your profits Want to recapture your organization's original innovative spirit? Stoking Your Innovation Bonfire helps you remove the obstacles that have crippled the innovation superpowers that made your organization successful in the first place.Helps you identify the blockages hindering innovation within your organizationReveals the fundamental changes that will help your business rebuild its hidden or lost innovation capabilitiesExplores leading innovation theories you can apply right away-without e

Contents:

Stoking Your Innovation Bonfire: A Roadmap to a Sustainable Culture of Ingenuity and Purpose; Contents; Foreword; Acknowledgments; Introduction; About the Companion Web Site; PART I: SETTING THE STAGE; Chapter 1: Blinded by the Light: Vision Blockages; Chapter 2: Peering in the Dark: Strategy Blockages; Chapter 3: Setting a Course Blindfolded: Goal Blockages; PART II: THE INNOVATION ENGINE; Chapter 4: What Are They Really Thinking?: Insight Blockages; Chapter 5: Shining a Light on the Customer Problem: Idea Generation Blockages

Chapter 6: Picking a Winner Without Looking: Idea Evaluation BlockagesChapter 7: Going to Market Blind: Idea Commercialization Blockages; PART III: THE ORGANIZATION; Chapter 8: Have You Had an Innovation Lobotomy?: Organizational Psychology Blockages; Chapter 9: Do Your Policies and Processes Keep People in the Dark?: Information and Structural Blockages; Chapter 10: Keeping the Lights On: Sustainability Blockages; Epilogue; Appendix A: Customer Exploration; Defining the Customer Relationship; What Level of Customer Permission Do We Have?

Level of Customer Permission versus Customer Relationship TypeMaximizing the Customer Relationship; Providing Real Value; Ensuring Useful Feedback on Permissions; Appendix B: Visual Frameworks for Guiding Your Innovation Efforts; Choosing and Communicating an Innovation Focus; Example #1 The Airline Passenger Lifecycle-Visual Framework (Customer Journey); Example #2 Buying with Cash Online-Visual Framework (Customer Journey); Example #3 Lemonade Stand-Visual Framework( Operations); Example #4 Lemonade Stand-Visual Framework (Customer Journey); Appendix C: The Innovation Baker's Dozen

BibliographyAbout the Author; Index

Notes:

Description based upon print version of record.

Includes bibliography and index.

ISBN:

9786612817014

9780470906422

0470906421

9781282817012

1282817019

9780470906408

0470906405

OCLC:

670429473