Mission-based marketing : positioning your not-for-profit in an increasingly competitive world / Peter C. Brinckerhoff.

Format:

Book

Author/Creator:

Brinckerhoff, Peter C., 1952-

Language:

English

Subjects (All):

Nonprofit organizations--Marketing.

Nonprofit organizations.

Marketing.

Physical Description:

1 online resource (xiv, 243 pages)

Edition:

3rd ed.

Place of Publication:

Hoboken, NJ : John Wiley & Sons, c2010.

Language Note:

English

Summary:

A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.Includes new material on nonprofit websites

Contents:

Mission-Based Marketing, Third Edition: Positioning Your Not-for-Profit in an Increasingly Competitive World; Contents; About the Author; Chapter 1: Introduction; Chapter 2: Marketing: A Key to Better Mission; Chapter 3: Being Mission Based and Market Driven; Chapter 4: Being Flexible and Innovating with the Market; Chapter 5: The Marketing Cycle for a Nonprofit; Chapter 6: Who Are Your Markets?; Chapter 7: Who Are Your Competitors?; Chapter 8: Asking Your Markets What They Want; Chapter 9: Better Marketing Materials; Chapter 10: Technology and Marketing

Chapter 11: Incredible Customer ServiceChapter 12: A Marketing Planning Process; Final Words; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

9786612773457

9780470889862

0470889861

9781282773455

1282773453

9781118386019

1118386019

9780470889848

0470889845

OCLC:

669749312