The experience effect : engage your customers with a consistent and memorable brand experience / Jim Joseph.

Format:

Book

Author/Creator:

Joseph, Jim, 1963-

Language:

English

Subjects (All):

Branding (Marketing).

Brand loyalty.

Customer relations.

Physical Description:

1 online resource (241 p.)

Edition:

1st edition

Place of Publication:

New York : AMACOM, c2010.

Language Note:

English

System Details:

text file

Summary:

Customers don't just buy products. They buy an experience. Here's how to create one through your marketing.

Contents:

Contents; Foreword: Thoughts from Two Icons; Foreword: "Just Stick It Between Your Legs"; Acknowledgments; Introduction: Marketing Is a Spectator Sport: Observing, Learning, and Then Applying; Prologue: The Experience Effect in Action: Two Personal Examples; 1 Buzzwords Need Not Apply: Defining the Experience Effect; 2 Best Pasta in Town: Positioning the Experience Effect; 3 Brand Soundtrack: Making the Right Decisions for the Brand; 4 Not by Numbers Alone: Understanding the Brand's Target Audience; 5 Kiss a Few Babies: Constructing a Consumer Profile

6 Get Emotional: Connecting with Customers on Multiple Levels7 Reach Out and Touch: Mapping Effective and Engaging Touchpoints; 8 Squishees from Kwik-E-Mart: Activating Touchpoints; 9 Avoiding the Cookie Cutter: Creating Unique Touchpoints; 10 Meet Martha, Louis, and Some Elves: Finding Inspiration; 11 Madonna and Tide: Learning from Celebrities; 12 Everyone Else Bring Data: Researching the Experience Effect; 13 A Flash of Color: Owning the Experience Effect; 14 Mind the Gap: Assessing What's Missing on the Brand; 15 A Room with a View: Keeping the Team on Track

Afterword: Click-Through: Making It RealIndex; About the Author

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record and CIP data provided by publisher; resource not viewed.

ISBN:

9786612568688

9781282568686

128256868X

9780814415559

0814415555

OCLC:

635960653