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Coolfarming : turn your great idea into the next big thing / Peter Gloor.
- Format:
- Book
- Author/Creator:
- Gloor, Peter A. (Peter Andreas), 1961-
- Language:
- English
- Subjects (All):
- Creative ability in business.
- Technological innovations--Management.
- Technological innovations.
- New products--Management.
- New products.
- Physical Description:
- 1 online resource (239 p.)
- Edition:
- 1st edition
- Other Title:
- Turn your great idea into the next big thing
- Cool farming
- Place of Publication:
- New York : American Management Association, 2010.
- Language Note:
- English
- System Details:
- text file
- Summary:
- Want to harness the power of new ideas? Become a "coolfarmer."
- Contents:
- Contents; Acknowledgments; 1 HOW DO YOU TURN A COOL IDEA INTO A TREND?; 2 SWARM CREATIVITY: The Force That Fuels Coolfarming; 3 CREATORS: Building the Vision; 4 COINS: Building the Product; 5 CLNS: Teaching and Preaching the Gospel; 6 CIN: Building the Buzz; 7 COOLHUNTING: Find the Trends Through the Trendsetters; 8 WHAT MOTIVATES COOLFARMERS?; AFTERWORD: It's Not Chief Executives, but Chief Creators We Need!; Notes; Index; About the Author
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9786612653476
- 9781282653474
- 1282653474
- 9780814413876
- 0814413870
- OCLC:
- 652653733
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