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Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history / David Meerman Scott & Brian Halligan.
- Format:
- Book
- Author/Creator:
- Scott, David Meerman.
- Language:
- English
- Subjects (All):
- Grateful Dead (Musical group).
- Marketing.
- Social media--Economic aspects.
- Social media.
- Success in business.
- Physical Description:
- 1 online resource (195 p.)
- Edition:
- 1st edition
- Place of Publication:
- Hoboken, N.J. : Wiley, 2010.
- Language Note:
- English
- System Details:
- text file
- Summary:
- The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away ""freemium"" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all i
- Contents:
- pt. 1. The band
- pt. 2. The fans
- pt. 3. The business.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- ISBN:
- 9786612729119
- 9781282729117
- 128272911X
- 9780470940938
- 047094093X
- OCLC:
- 659500753
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