Markets and marketing : an Emerald guide.

Format:

Book

Language:

English

Subjects (All):

Marketing.

Industrial management.

Physical Description:

40 p.

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2005.

Language Note:

English

Summary:

What are some of the key issues you should know about when considering your marketing strategy?. Use this Briefing to read up on global giants such as DuPont, and learn about the importance of integrating key functions in pursuit of success.

Contents:

Cover

Introduction

Achieving marketing ROI - finally

Become a "thought leader" and move ahead of your competition

Getting to market faster by putting it all together

How DuPont used insights from needs-based research to redefine brand, business

How to build a great product

Making site selection decisions in the worldwide economy

Superior products and services confer only a fleeting advantage.

Notes:

Bibliographic Level Mode of Issuance: Monograph

ISBN:

1-280-70645-7

9786610706457

OCLC:

743206886

Publisher Number:

9781846632914