Innovation and strategy of online games / Jong H. Wi.

Format:

Book

Author/Creator:

Jong, H. Wi.

Series:

Series on technology management ; v. 14.

Series on technology management ; v. 14

Language:

English

Subjects (All):

Video games industry.

Technological innovations.

Physical Description:

1 online resource (241 p.)

Edition:

1st ed.

Place of Publication:

London : Imperial College Press ; Singapore ; Hackensack, NJ : Distributed by World Scientific, c2009.

Language Note:

English

Summary:

This book is the first study to survey, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies of major Korean online game companies. It focuses on the innovative factors which made the Korean online game industry grow tremendously and successfully to gain competitiveness in the global game industry. These include: the main factors stimulating online game business; virtual business created by online games as well as an examination of the role of the Korean government at the beginning and developmental period of the online gaming

Contents:

Innovations in the game industry : online games versus offline games

Business models and corporate strategy

Virtual societies and economics of online games

The formation process of the Korean online game industry

Factors promoting growth of the online game industry

Global development and marketing strategies of Korean online games

International comparison of online game users.

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 211-214) and index.

ISBN:

1-282-44133-7

9786612441332

1-84816-357-6

OCLC:

647851924