Twitter marketing : an hour a day / Hollis Thomases.

Format:

Book

Author/Creator:

Thomases, Hollis, 1965-

Series:

Serious skills Twitter marketing

Language:

English

Subjects (All):

Twitter.

Internet marketing.

Business communication.

Online social networks.

Physical Description:

1 online resource (507 p.)

Edition:

1st ed.

Place of Publication:

Indianapolis, Ind. : Wiley, c2010.

Language Note:

English

System Details:

text file

Summary:

The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively cra

Contents:

Twitter Marketing: An Hour a Day; Acknowledgments; About the Author; Contents; Foreword; Introduction; How to Use This Book; Part I: Get to Know Twitter; Chapter 1: Understand Twitter; Twitter History and Definitions; Twitter's Technology; Twitter's Rapid Ascent; Twitter's Financial Future; What Makes Tweeps Tick?; Twitter's Culture; The Main Points; Chapter 2: Who's Using Twitter for What?; Demographics; Individual Users; Bots, Games, and Memes; Small and Home-Based Businesses; Not-for-Profits: Charities, Causes, the Arts, Houses of Worship, and Associations; Academia and Higher Education

GovernmentMarketing, Advertising, Public Relations, and Communications Professionals; Media Outlets; Sports and Entertainment; Corporations and Brands; The Main Points; Chapter 3: Twitter, the Multipurpose Platform; What Twitter Can Accomplish; Key Questions to Consider for Branding; The Main Points; Part II: Month 1: Master Twitter Fundamentals; Chapter 4: Week 1: Get on Twitter; Monday: Create an Account; Tuesday: Find People to Follow; Wednesday: Learn Twitter Lingo; Thursday: Access Twitter; Friday: From Lurking to Leaping; The Main Points; Chapter 5: Week 2: Find and Attract Followers

Followers and FollowingMonday: Use Basic Search to Find Followers; Tuesday: Add New Friends; Wednesday: Attract Followers; Thursday: Syndicate Your Tweet Content; Friday: Tools to Help Build and Manage Followers; The Main Points; Chapter 6: Week 3: Use Twitter Search and Other Tools to Improve Your Experience; Search and Other Tools for Twitter; Monday: Master Twitter Search; Tuesday: Use Tools to Enrich Your Tweets; Wednesday: Analyze Your Twitter Activity; Thursday: Experiment with Other Useful Twitter Tools; Friday: Fun with Twitter Tools; The Main Points

Chapter 7: Week 4: Track and Monitor What Twitter Generates for YouTwitter Metrics; Monday: Understand What to Track and How to Review It; Tuesday: Alerts-Simple Tracking Tools; Wednesday: Advanced Tracking Tools; Thursday: Compile Tracking Data; Friday: Review, Analyze, and Respond to Tracking Data; The Main Points; Part III: Month 2: Develop and Launch Your Strategic Plan; Chapter 8: Week 5: Develop a Successful Twitter Strategy; Monday: Study Brands Succeeding with Twitter; Tuesday: Different Approaches to Develop Your Strategy; Wednesday: Study Strategies for Market Verticals

Thursday: Twitter's Role in Your Overall Marketing StrategyFriday: Avoid Pitfalls; The Main Points; Chapter 9: Week 6: Establish Goals and Get Corporate Buy-In; Monday: Establish Objectives; Tuesday: Measure and Report Upon Your Objectives; Wednesday: Determine Tweet Topics; Thursday: Assign Resources; Friday: Get Company Buy-In; The Main Points; Chapter 10: Week 7: Get Your Brand Started on Twitter; Monday: Claim Your Brand's Twitter Name; Tuesday: Set Up Your Brand's Profile; Wednesday: Your First Brand Tweets; Thursday: Engage Your Brand's Followers; Friday: Summarize Best Practices

The Main Points

Notes:

Includes index.

ISBN:

9786612690976

9780470609392

0470609397

9781282690974

1282690973

9780470609378

0470609370

OCLC:

608494758