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The AMA handbook of public relations / Robert L. Dilenschneider ; foreword by Maria Bartiromo.
- Format:
- Book
- Author/Creator:
- Dilenschneider, Robert L.
- Language:
- English
- Subjects (All):
- Public relations.
- Public relations--United States.
- Physical Description:
- 1 online resource (256 p.)
- Edition:
- 1st ed.
- Other Title:
- Handbook of public relations
- Place of Publication:
- New York : AMACOM, c2010.
- Language Note:
- English
- Summary:
- Along with business-and the rest of the world-public relations has changed in the digital age.
- Contents:
- Contents; Foreword; Acknowledgments; Introduction; SECTION ONE: PREREQUISITES FOR DIGITAL COMMUNICATIONS; SECTION TWO: REACHING OUT; SECTION THREE: THE BROADER PR SPECTRUM; SECTION FOUR: MAKING IT HAPPEN; Afterword; Appendix: Tactics for Keeping Up Digitally; Noteworthy Resources; Index; About the Author
- Notes:
- Includes index.
- ISBN:
- 9786612492679
- 9781784021740
- 1784021741
- 9781282492677
- 1282492675
- 9780814415269
- 0814415261
- OCLC:
- 560270434
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