Tourism and generation Y / edited by Pierre Benckendorff, Gianna Moscardo, Donna Pendergast.

Format:

Book

Contributor:

Benckendorff, Pierre.

Moscardo, Gianna.

Pendergast, Donna.

Language:

English

Subjects (All):

Tourism.

Tourism--Social aspects.

Culture and tourism.

Physical Description:

1 online resource (182 p.)

Edition:

1st ed.

Place of Publication:

Cambridge, MA : CAB International, 2010.

Language Note:

English

Summary:

Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them.

Contents:

Contents; Contributors; About the Editors; Introduction; PART I: GEN Y AND TOURISM; 1 Getting to Know the Y Generation; 2 Mythbusting: Generation Y and Travel; 3 Generation Y's Travel Behaviours: a Comparison with Baby Boomers and Generation X; 4 Understanding Generation-Y Tourists: Managing the Risk and Change Associated with a New Emerging Market; PART II: GEN Y TOURIST BEHAVIOUR; 5 Generation Y as Wine Tourists: Their Expectations and Experiences at the Winery-cellar Door; 6 Generation Y: Perspectives of Quality in Youth Adventure Travel Experiences in an Australian Backpacker Context

7 Nature-based Tourism in North America: is Generation Y the Major Cause of Increased Participation?8 Tourism and the N Generation in a Dynamically Changing Society: the Case of South Korea; 9 Beach Safety and Millennium Youth: Travelers and Sentinels; 10 Personal Travel Safety: a New Generational Perspective; PART III: CAPITALIZING ON GEN Y AS CONSUMERS AND PRODUCERS; 11 Adjusting Attitudes Using Traditional Media: Magazines Can Still Move Millennials; 12 Understanding Generation Y's Attitudes Towards a Career in the Industry

13 Generation Y and Work in Tourism and Hospitality: Problem? What Problem?14 Generation Y's Future Tourism Demand: Some Opportunities and Challenges; Index;

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786612701528

9781282701526

1282701525

9781845936020

1845936027

OCLC:

568686879