Inside, outside, and online : building your library community / Chrystie Hill ; foreword by Steven Cohen.

Format:

Book

Author/Creator:

Hill, Chrystie.

Contributor:

Cohen, Steven.

Language:

English

Subjects (All):

Libraries and community--United States.

Libraries and community.

Libraries and community--United States--Case studies.

Physical Description:

1 online resource (194 p.)

Edition:

1st ed.

Place of Publication:

Chicago : American Library Association, 2009.

Language Note:

English

Summary:

Whatever your role, and whatever size or type of library, the principles outlined here can support anyone working to build a strong community of engaged, interested, and satisfied library users.

Contents:

Contents; Foreword; Preface: Libraries Build Communities-A Personal Perspective; Acknowledgments; Chapter One: People and Networks; Social Capital : What It Is and Why It Matters to Libraries; ""Developing the 'I' into 'We'""; The Age of Participation; ""You control the Information Age""; Notes; Chapter Two: Libraries and Communities; Where Is the Library?; ""Almost two billion served""; What Is a Library?; ""Stuff, Place, Service,Interactions, Values""; Libraries Build Communities: A Survey of Community Building in Libraries Today; Libraries Build Communities : The Project; Chapter Three: Assess

Librarians (Don't Always) Know Best""Libraries are about service, or they are about nothing""; Community Needs Assessment; ""No matter how well we think we know, we need to know more""; Note; Chapter Four: Deliver; Libraries: Out of Business?; ""I wish we could call FEMA""; Strategic Planning: Keep Library Services Mission-Focused; Design for Experience: Services for Users Will Change Your Library; Convergence at Your Library: Optimize Resources with Library Partnerships; Chapter Five: Engage; Missing the Mark: Why Does Marketing Have Such a Bad Rep?; Marketing Basics: The Four Ps, and Then Some

Marketing Strategies for Social Good: Library Users, Not the Library Trends toward Engagement: User Participation Drives Awareness and Loyalty; A Connected Community: What's Your Library's Brand?; 1. Set Goals; 2. Conduct an Audit; 3. Position the Library; 4. Develop a Plan; 5. Create a Campaign; Chapter Six: Iterate; From Faith to Fact to Impacts: A Very Short History of Evaluation in Libraries; Evaluation Basics: Resources, Capabilities, Use, and Impacts; Evaluation for Community Building: It's Not for the Money, But the Money Is Nice; Why Evaluate?; Selecting Measures; Perpetual Iteration; Note

Chapter Seven: Sustain From Concept to Practice: Purpose, Leadership, Accountability, Participation; Identifying Purpose; Democratic Leadership; Demonstrating Accountability and Contribution; Professional Relevance: Staying in Touch with Other Library Professionals Keeps you Sustainable; Afterword: Inside, Outside, and Online-We Are Everywhere, and Should Be; Appendix: Libraries Build Communities Online Survey-Selected Questions and Answers; References; Additional Resources; Index;

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 155-167) and index.

ISBN:

0-8389-9159-9

1-283-21271-4

9786613212719

0-8389-9158-0

0-8389-9721-X

OCLC:

569990230