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Ethical marketing and the new consumer / Chris Arnold.
- Format:
- Book
- Author/Creator:
- Arnold, Chris.
- Language:
- English
- Subjects (All):
- Marketing--Moral and ethical aspects.
- Marketing.
- New Age consumers.
- Physical Description:
- 1 online resource (xv, 272 pages) : illustrations
- Edition:
- 1st ed.
- Place of Publication:
- Chichester, U.K. : Wiley, 2009.
- Language Note:
- English
- Summary:
- Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.
- Contents:
- The power of brand ethos
- Ethical : reality or a brand image?
- Churn and the disposable society
- Bad tasting medicine
- It's not what you say but what you do
- Brand terrorism
- Survival and security
- Engaging the consumer, sharing responsibility
- Finding reasons to buy
- Research and surveys
- The business and religion of ethics
- Fairtrade
- Food waste and recycling
- Recycling for resale
- Turning recycling into good marketing
- The ethical sphere
- Language and persuasion
- How to be a creative marketer
- Fat and fit : obesity and health
- Selling ethical behaviour
- From brand values to brand value
- Fast fashion
- Washing green
- Green insurance and finance.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on metadata supplied by the publisher and other sources.
- ISBN:
- 9780470682777
- 0470682779
- 9780470685464
- 0470685468
- 9781119206514
- 1119206510
- 9781282483101
- 1282483102
- 9786612483103
- 6612483105
- OCLC:
- 667576259
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