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Google Analytics / Jerri Ledford, Joe Teixeira and Mary E. Tyler.
- Format:
- Book
- Author/Creator:
- Ledford, Jerri L.
- Language:
- English
- Subjects (All):
- Internet searching--Statistical services.
- Internet searching.
- Web usage mining--Computer programs.
- Web usage mining.
- Internet users--Statistics--Data processing.
- Internet users.
- Google Analytics.
- Physical Description:
- 1 online resource (435 p.)
- Edition:
- 3rd ed.
- Place of Publication:
- Indianapolis, Ind. : Wiley Pub., Inc., 2010.
- Language Note:
- English
- System Details:
- text file
- Summary:
- Get the most out of the free Google Analytics service-and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensable guide delves into the latest updates to the newest version of Google Analytics-3.0-and explains the concepts behind this amazing free tool. You'll discover what information to track, how to choose the right goals
- Contents:
- pt. 1. Getting started with Google Analytics
- pt. 2. Analytics and site statistics : concepts and methods
- pt. 3. Advanced implementation
- pt. 4. The reports.
- Notes:
- Includes bibliographical references and index.
- Includes index.
- Description based on metadata supplied by the publisher and other sources.
- ISBN:
- 9786612685972
- 9781118081594
- 1118081595
- 9781282685970
- 128268597X
- 9780470874004
- 0470874007
- OCLC:
- 609862452
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